Water: Tap is the new Bottled
Just as in the world of high fashion, trends come and go in the world of food and drink. It was once seen as the height of food fashion to buy "designer water". It was what the rich and famous did and, therefore the logic goes, what the rest of us should aspire to do. Now, however, tap water is enjoying a renaissance in popularity.
Some of the most chic restaurants in the US - such as Chez Panisse in the Bay Area and Del Posto in New York - now serve only their own filtered still and sparkling tap water. This gushing new popularity comes amidst admissions on the part of many bottled water makers like Pepsi (maker of Aquafina) that their waters do not originate from some pristine mountain spring, but from a public tap as well. Below you'll find The New York Times' take on the issue which, to us, reads like a drink of cool water on a hot, summer day. Tap water, that is.
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Added on: Aug 8, 2007 in
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