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A business name doesn’t have a price tag or bar code but it often brings as much to the register as any item in the store it represents.

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Added on: Dec 3, 2007 in Category: Regional Cusine

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Cancer & Health, How To Make Restaurant Quality Sauces. The Sauces You Love In Your Favorite Restaurants Can Now Be Made At Home In As Little As 20 Minutes.

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November 2007 Newsletter
To read the full newsletter online, please see: www.kitchengardeners.org/newsletternovember07.html




Dear Kitchen Gardener,

Here’s a question for you: when a gardener in Geneva or Zurich grows chard is it called "Swiss Swiss chard", “Our chard”, “Swiss© chard ”, or something completely different?

I’ve always wondered about the origins of the name “Swiss chard”. Aside from Brussels sprouts, it’s rare that one region gets top billing for a whole species. What’s interesting is that North Americans seem to be the only ones calling chard Swiss these days. Like a James Bond of the vegetable world, this plant travels under many different identities in other parts of the world including silverbeet (UK and Australia), bietola (Italian), blettes (French) and acelga (Spanish).

As it turns out, Swiss chard is about as native to Switzerland as James Bond too. Botanists have traced its origins back by to Sicily. So, why don’t we call it Italian or Sicilian Chard?

There are multiple explanations depending on who you ask and how deep you are prepared to dig. I recently read a column by a chef who claimed that chard is referred to as Swiss “because of its extensive cultivation in Switzerland”. Hmmm. I’ve been to Switzerland before, a few times in fact, and cannot recall seeing it at all. Verdant valleys with dairy cows, yes. Snow-capped mountains, yes. Endless fields o’ chard, um, no.

Another interesting, though implausible, theory is that chard earned its moniker after a “great flee beetle epidemic” which made it resemble Swiss cheese. If that’s the case, I grow many varieties of Swiss spinach, Swiss radishes and Swiss arugula in my own garden each year. Swiss cabbage is one of my specialties.

The explanation that gets the most attention on the internet attributes the Swissness of chard to a Swiss botanist named Koch who is said to have named the plant first. But try finding information on this famed botanist and you’re almost back where you started. Some sources have Koch living in the 19th century whereas others say the 16th. And you thought Austin Powers was a man of mystery!

So, several inquiries and sentences later, the confusion surrounding chard’s name continues and maybe that’s not a bad thing. It’s often when we think we really know something, or someone for that matter, that we start losing interest.

If you’re lucky to have some chard still growing in your garden (mine got wiped out this past week by two consequentive nights of 20°F temperatures ), give it a fresh look and try preparing it in a new way. Similarly, if you’ve got an alternative theory on its name or some better information on our Mystery Man Koch, send it my way. Inquiring minds want to know.

Happy harvests and harvest feasts,
Category:   From the Garden